The process of improving the visibility of a website by getting it a higher rank on a search engine is called SEO. This is done by adding some elements to a website. SEO in Warwickshire carefully selects keywords as a part of the process and try to make the website prominent on the algorithm of a search. This is however just a part of the whole process. The SEO is divided into two major areas, namely on-page and off-page optimization. On-page is the term used for optimizing website elements such as textual content and images, whereas off-page refers to optimizing backlinks.